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Up to 30% cheaper? AMD to attack gaming notebook market in 2020

AMD has already managed to irrevocably and sustainably break the paradigms of previous pricing in the PC industry in the desktop sector. I wrote about this yesterday in the article "Intel is modest: New Cascade Lake-X CPUs with old Skylake architecture and Threadripper 2 prices". But the desktop isnot everything and the market with notebooks is booming quite neatly. And while it was usually the case that tablets and notebooks with AMD interiors could often only be found at trade fairs, but rather rarely in the trade, these times are now likely to change fundamentally.

Photo: MSI

AMD has managed to significantly reduce the cost of purchasing gaming-enabled notebooks, which even in the run-up to the event contributed to the fact that even current notebooks with Intel CPU and Nvidia's Turing GPUs have fallen significantly in the price structure. whose prices have already been strategically realigned. If you follow the plausible information from various media outlets, AMD's plan to get started is quite ambitious, because nothing will be as it used to be. An AMD games laptop, equipped with a Ryzen 5 CPU and discrete graphics, from 699 USD? If this is realized, a milker in the PC industry will probably have to switch to lower-fat margin milk.

This aggressive pricing policy is possible because you can create a 7-nm Ryzen CPU with 6 cores together with a dGPU (e.g. the Radeon RX 5300M/5500M) against the Intel Core i5-8265U + GTX 1050. Even if it doesn't sound like a grenade in terms of performance, this level is already a serious gaming performance in the mobility segment and you can call such a device a gaming laptop in good conscience. AMD will therefore be able to compete with a lean and efficient overall solution, attacking the market from below where most of the devices are sold.

And when you're talking about efficiency, according to insiders, these systems with AMD's 6-core Ryzen 5 mobile CPUs should have a battery life of more than 12 hours. You really have to let this melt on your tongue that a 6-core CPU should achieve almost 12 hours of battery life in the normal application scenario, which of course makes it perfect for lean and light form factors. And it is unnecessary to stress that this will also help to achieve significant design gains. Intel processors are currently (still) considered favorites when it comes to the battery life of x86 laptops (usually up to 10-11 hours of battery life net).

Assuming that OEMs will combine the Radeon RX 5300M/RX5500M with AMD's 7-nm Ryzen 5 CPU with 6-core, you could offer a very reasonable performance at a very reasonable price. The basic feature of this is, of course, the 7-nm process, which AMD can rely on on a large scale. With the onset of scaling effects and progressive process maturity, AMD is finally beginning to reap the fruits of what was still skeptical when the new node was introduced. Consistent production of CPU and GPU in the 7 nm process means nothing more than a doubling of the economy and margins that are entirely in AMD's hands.

The new notebooks will be based on the architecture of Zen 2 and the Renoir APU should certainly be included in the portfolio. For OEMs, AMD's pricing and product policy is a blessing at the moment, and if you ask the manufacturers, initial interest has already turned into a certain enthusiasm. If AMD can also gain a good foothold here, even the end user – including us – will benefit in the end. Let's be excited and wait for the Q1 in 2020. That is soon.

 

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About the author

Igor Wallossek

Editor-in-chief and name-giver of igor'sLAB as the content successor of Tom's Hardware Germany, whose license was returned in June 2019 in order to better meet the qualitative demands of web content and challenges of new media such as YouTube with its own channel.

Computer nerd since 1983, audio freak since 1979 and pretty much open to anything with a plug or battery for over 50 years.

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