If you were lucky and had enough money to play with (5 Euros for the pun fund), you could still get hold of one of the few GeForce RTX 4090s in the wild, just in time for the launch. And the rest? If the 2000 Euros were and are too much for you (after all, the Founders Edition costs almost one Euro per gram) and you need something new right now, you’ll be faced with a serious dilemma. Wait? Not wait? Buy old or cover new and not know exactly what he might get when and for how much (yet not)? The Ampere story already seemed to be over. Almost, anyway.
And then came the unlaunch (reign times, what a word!) of the already announced GeForce RTX 4080 12 GB. Unlaunch sounds something like undead live longer or sorry, we’ll do something else quickly. You can read about it at NVIDIA itself, just click on the picture. But: quite “by chance”, you also learn the new launch date of the GeForce RTX 4080 16GB on this page, which will be on November 16. After all, a concrete indication. When I asked the board partners, a terse “NVIDIA will get back to us next week” came.
Cards that have already been produced can be reflashed quite easily, and we have already had such situations with the Red Team, where this story was then elegantly shifted to the distributors. Analogous to the packaging. The box art can also be signed off digitally as part of the Green Light Program and then distributed. Since the first cards have already been produced, the question of procedure certainly arises. I assume that NVIDIA will settle this with AIC via discounts as usual. The current running joke at AIC is the answer to the question about the name: “Well, what’s the child’s name? – “It will probably be the new old name”. With which one could also speculate that the stunt to the 4080 12 GB was perhaps not planned like that from the beginning.
Well, AMD isn’t any better at time management. The announced “launch” for RDNA2 on November 3 becomes an “unveiling.” The fact that they then speculate with store availability in December doesn’t make the situation any easier for would-be new buyers either.
The new upper class and upper midrange is the old one for now: Renaissance of the RTX 3080 (Ti) and 3090 (Ti)?
Names, prices, everything is still up in the air, while something else is still real and heavy on the retailers’ shelves: Ampere. I therefore took a look at what is happening below the upcoming GeForce RTX 4080 16 GB and where the current cards rank in terms of price. And what a miracle, everything fits together so seamlessly in the NVIDIA cosmos that it is actually hard to believe in coincidences here. As long as Ada hasn’t reached the upper and middle class, NVIDIA will do it without rebranding like Intel did with the 13th generation. Generation and Dino Lake: standing at attention without a real new uniform.
However, those who need a new card right now (or at least think they do) and who cannot and do not want to afford Ada yet, but do not want to do without NVIDIA’s features, are actually still quite well served with some Ampere cards, if you leave the efficiency out of it. But there are not only manic daddlers, but also colleagues who use these cards full- or part-time for professional or commercial purposes. And that is exactly where NVIDIA (unfortunately) still has its nose in front in many industries.
(Only reputable and well-known stores with availability from stock or concretely named goods receipt as well as the possibility of pre-ordering at the named price were taken into account)
The price structure is quite interesting, because almost all cards are actually still in stock or available at short notice, even though some GeForce cards are already thinning out noticeably in terms of model variety. The fact that AMD sells the cards so cheap is of course also due to the fact that they had set the RX 6900XT EOL and only the RX 6800XT was not replaced by a refresh. But that’s the way it is with supply and demand. Both teams, the green and also the red, still have slabs of “inventory”, i.e. dead capital in the form of unsold cards. The fact that NVIDIA is still more expensive is certainly also due to the marketing and the offered feature set, which goes beyond the pure raster performance. But that doesn’t mean that the standard daddler here couldn’t be happy with red after all. Just different and somewhat more limited.
Prices and P/L in WQHD with 2560 x 1440 pixels (1440p)
Let’s first look at WQHD, i.e. 1440p. We still know the performance from the launch article, but I’ll gladly refresh it:
If you now convert this into Euros per FPS that you have to invest for the respective result over 11 games, then the three AMD cards are naturally ahead in terms of price. Nevertheless, it is worth taking a closer look. The Radeon RX 6950XT is on par with the smaller RX 3080 10G, which is an unequal pairing. However, the RX 3090 is only very close behind and is basically the best offer of the three cards, because it combines the performance of the RX 6950XT with a better efficiency and all the features that NVIDIA can exclusively offer. But I will come to DLSS in a moment. In terms of performance, the often-maligned RTX 3080 is actually the better deal in this group of three compared to the RX 6800XT, especially since the features can definitely compensate for the premium. Only the meager storage is certainly a no-go for some, even if you can easily deal with it in WQHD.
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