As if the news from the graphics card sector wasn’t already bad enough and the market is empty as it rarely is, according to several of my own sources, the official announcement of these models, which was rumored for Dec. 17, 2021, is also to be dropped. According to the manufacturers, only the presentation of the new consumer top model GeForce RTX 3090 Ti, which is planned for CES, is still on the agenda, the rest has obviously been put on hold for the time being. The reasons for this are probably also to be found in the strained situation of the board partners or contract manufacturers, who are said to be suffering extremely from the lack of availability of important components.
But what exactly does that mean for us end customers? If I can trust my sources (and I do), the GeForce RTX 3090 Ti board partner graphics cards will be available only just before Chinese New Year (CNY), with volume and price currently still up in the air. Consensus has also been that the GeForce RTX 3070 Ti 16GB has likely been pushed to a time period well after CNY. Again, lack of parts is said to be the reason.
On the other hand, the postponement of the GeForce RTX 3070 Ti 16 GB is not without an interesting aftertaste and also offers reason for further speculation. This is because it is the only card from the planned portfolio that is directly related to Intel’s market entry. While one source here justifies NVIDIA’s hesitation by saying that Team Green probably wants to wait with the final specifications until Team Blue has put their cards on the table to counter them, there are other considerations as well.
There are also rumors from other sources that Intel could enter the market only after the Asian holidays and thus between presentation and real availability another 2 to 3 months could pass. Anyway, it’s supposedly not due to the lack of memory. The GeForce RTX 3080 12GB, on the other hand, is no longer discussed at all, which is also logically understandable. Why launch a “premium” version when the normal RTX 3080 also sells like hot cakes due to the tight market? The saved memory can be used profitably on the already existing models.
In general, the situation of the board partners, whether from NVIDIA or AMD, is relatively tense. In the regions concerned, not only these companies but also suppliers are said to be so severely affected by the shortage of components that temporary plant closures of up to 90% could be expected. By the way, this imbalance can also be seen in the fact that even companies with a strong focus on graphics cards are now frantically starting to manufacture products completely unrelated to their portfolio or to market bought-in products under their own brand. I remember HIS, for example – they tried to make at least some money with powerbanks and gaming accessories shortly before they closed down and sold the brand to Pine Corp.
Now it’s things like AiO compact water coolers that are supposed to fill that gap. By the way, the matching samples of a well-known AIB are already in the test lab, the rest is still under NDA. I’m curious to see what happens next overall, because there is no sign of any easing far and wide.
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