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Labelling obligation: AMD only focuses on gaming with the new Radeon RX 6000 and sets strict guidelines for the product designation

As far as the usual text lengths for shops and marketing material allow, AMD’s board partners (AIB) are obliged to use certain designations in the product labeling and for the first time use the addition “Gaming Graphics Card”. In addition, “with 16GB GDDR6, AMD RDNA™ 2” also focuses on memory expansion and the fact that RDNA2 is not just a mere Navi enhancement. It is also the first time in this particular form that AMD has influenced product names in this way and made content mandatory.

The following example comes from the internal instructions for a board partner, which I also have in the original. However, I only copied the text for one of the many products and replaced the name of the company and the product with a placeholder.

Please note that per AMD requirements, please use the following specifically as listing names for the products with your customers

Full Product Name: (Company + Product Name) AMD Radeon™ RX 6800 Gaming Graphics Card with 16GB GDDR6, AMD RDNA™2
Short Line Listing Name: (Product Name) AMD Radeon™ RX 6800 Gaming Graphics Card
Minimum Line Listing Name (Social Media Postings): (Product name) AMD Radeon™ RX 6800

Whether they want to verbally distance themself from the resurgent mining or simply focus on gaming and not so much on the productive area, you can of course speculate about that. With Studio and many implementations in current standard software, NVIDIA takes the opposite approach. Gaming, yes, but not only. Here at AMD, however, this component is left completely unused, at least in marketing. What a pity, because Radeon Pro also seems to fall asleep more and more. Whether it is a resource problem alone, or whether one would generally like to let this sector gently fall asleep, is also still unclear at present.

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About the author

Igor Wallossek

Editor-in-chief and name-giver of igor'sLAB as the content successor of Tom's Hardware Germany, whose license was returned in June 2019 in order to better meet the qualitative demands of web content and challenges of new media such as YouTube with its own channel.

Computer nerd since 1983, audio freak since 1979 and pretty much open to anything with a plug or battery for over 50 years.

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