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igor'sLAB with its own channel on YouTube – Enrichment or Curse? | Editor

No, I'm not even embarrassed, there's a lot worse. Then rather annoying, because you give up the last little bit of anonymity and constantly has the camera in the neck or. right in front of the Twelve. If I'm to be honest, once my face early in the mirror is enough for me as a dose for the whole day. That's why I try to cut as little as possible with a laber performance that is as coherent as possible. This also keeps video editing with self-confrontation within manageable limits and avoids the nasty overdose. However, the question remains as to why. Haha, which is really good...

No, I'm not even embarrassed, there's a lot worse. Then rather annoying, because you give up the last little bit of anonymity and constantly has the camera in the neck or. right in front of the Twelve. If I'm to be honest, once my face early in the mirror is enough for me as a dose for the whole day. That's why I try to cut as little as possible with a laber performance that is as coherent as possible. This also keeps video editing with self-confrontation within manageable limits and avoids the nasty overdose. However, the question remains as to why. Haha, that's really good.

I have long weighed up what is more important to me in the end. And there are some aspects that are good arguments when you look behind the scenes of daily business. The "Just buy it!" -Article was then only the last kick and click in the head to understand that brands are only sound and smoke, if you know such grandiose, solid experts next to you, who concrete with a gesture of reddish nonchalance all the gallantly into the ground, what is generations of employees have previously laboriously built up their image and reputation. But I just don't like the cellar master and such spiritual descents are always bad for business. Perspective.

But how do you build your own brand without soul striptease or tons of marketing budget? Right, you're just yourself and you're trying to sell that to others. As beautiful as the digital letter salad may be, it is today's rather heavy, bourgeois food and not a fast food set from the entertainment drawer that can be quickly stuffed into it. To be even more clear: we too must keep the business (and ourselves) alive. Only as painless as possible for the valued consumers, this is of course a matter of honour.

Attracting new readers is not easy in times of IP-based slash-and-burn of the digital leaf forest. You win without going new ways, in the end you only gain what you have taken away from someone else before and vice versa. The time and power of consumers for the consumption of conservatively administered food is limited, the number of which unfortunately also. After more than a week of experimenting YouTube, however, one can state that you are not only sending people there from here, but that in these few days the return to youtube visits to the website has not only increased measurably, but even Facebook has expired the rank.

I'm not so megalomaniac to juggle here with such huge word bubbles as education and childcare, because that would be a lot of guessing with (currently) not even a thousand tube subscribers. But you can see from the comments there very clearly how amazed the (rather randomly snow-snowed) visitors are to find such content on YouTube. So it can work, so much is certain. The reactivation of my own channel under the fire igor'sLAB was not even so unclever, because with approx. 600,000 accesses in recent years to rather inconsequential or private content is at least a certain basis, so that my new second living room is not so empty and it reverberates properly for no content. From the video clipboard to the branded channel? Look!

Well, there are also things that you can't get over so well verbally. If an old sack like me, with almost 55 years of life experience, sits in front of the lens and lets the sound run along, then it can also be quite entertaining. Because I don't want to hide one thing: I've had it cracked many times in my life. Up, down, up, down and up again – you must have been at the bottom to understand that a golden spoon can hurt even if you get gently pushed into the very best by well-meaning hands.

But it is exactly the case that certain things do not fit into a conventional article. Journalistic basic rules also apply to me, of course, and I will do a devil and reinvent the wheel. Some issues are far too serious by their very hand to give the twisted Flapsikowski here, because that always goes wrong. The items remain as they are, promised. In terms of content and as beautifully borderline in style as before. That with the monkey, the sugar and the donor mood then belongs in the tube.

So it has to and will complement each other and if I'm honest: you can't bring such a funny hair dryer video as with the Radeon VII in the text. Should you blow your hair off your head or blow your hair without a fan? For these questions, the tube is the best channel. And so I prefer to go to the channel worker and not the cellar master of a license issue, where it is enough if even one employee stumbles out of the way and "Just buy it!" grumbles. If I want to destroy something, I still do it myself.

A final aspect, by the way, is sampling. The reach via YouTube is not to be underestimated and the shift of advertising budgets towards the hoodie carriers is an incontrovertible fact. I am quite old, but I have at least enough advertising space on my character. This is a real advantage over all the little unboxing asparagus. Or to put it colloquially: where only VW fits on the chest for so many, Mercedes Benz stands for me as a single line.

Why am I writing all this now and not give you a binary address? Out of respect for all those who take the time every day and read my stuff. One should be grateful for this and show some humility from time to time. Even if it's hard. Even if you may have avoided YouTube as a medium, please check it out and subscribe to my channel! Then it will certainly work with our little experiment. In the end, there would be nothing better for me than to be able to prove to certain people that you can use well-sold content profitably even without click-bait-talk. Hope never dies.

A good example is Jakob, who with Twitch and Livestreams strives to expand and loosen up the purely written through different presentations. It's fine, we're not an entertainment industry, but we're not a stocky financial official either. In this sense, get into the Canale Grande and always subscribe nicely! It can only get funnier and costs nothing but a mouse click! This, in turn, should motivate me even more. You know, "Insert Coin" and so on… 🙂

 

 

 

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About the author

Igor Wallossek

Editor-in-chief and name-giver of igor'sLAB as the content successor of Tom's Hardware Germany, whose license was returned in June 2019 in order to better meet the qualitative demands of web content and challenges of new media such as YouTube with its own channel.

Computer nerd since 1983, audio freak since 1979 and pretty much open to anything with a plug or battery for over 50 years.

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