Not again: Intel ‘Core Ultra 7’ Meteor Lake CPU spotted.

A mobile chip from Intel has once again been discovered that is part of the Meteor Lake series and has the suffix “Ultra” in its name. This confirms earlier leaks and rumors that Intel is deviating from its traditional Core naming format.

The processor, originally known as the Core i7, has been replaced with the Intel Core Ultra 7 1003H. This was discovered by Benchleaks on Twitter and is based on PugetBench results. Thus, the new name of the processor is theoretically “Core Ultra 7” instead of “Core i7”. Intel has announced that they will make changes to the brand strategy in the course of releasing their Meteor Lake chips.

The current benchmark results could therefore be related to Intel’s plans. As noted, the name “Core Ultra 5” doesn’t seem quite appropriate, as the i5 silicon is mid-range and therefore can’t really be called “ultra”. It is possible that Intel will introduce various subcategories besides the “Ultra” category to differentiate CPUs within the existing i3, i5, i7 and i9 groups by performance levels. For example, there could be the “Core Ultra 5”, “Core Max 5”, “Core Plus 5” and maybe even a simple “Core 5”.

All just empty marketing talk?

There still seems to be confusion when it comes to the naming of Intel processors. One can understand that it might be helpful for laymen to specify a faster or slower model of a Core i5, rather than just a series of numbers and letters that are incomprehensible to many. However, it is unlikely that Intel will refer to the cheapest chip as “Core Slowcoach 5” or “Core Cheapo 5.” Instead, there is a risk that we will see a variety of marketing terms such as Plus, Max, Super, and Ultimate that ultimately have little meaning. Furthermore, we can’t really see what’s supposed to be “Ultra” about a Core i5….

It’s possible that we’re jumping the gun and this leaked information is just pre-release codenames that ultimately have no meaning or are even made up. We’re curious to see where Intel goes with its rebranding. However, we personally don’t see a big mistake in sticking with the tried and true brands like Core i3 and co. since everyone is familiar with them by now. However, if Team Blue wants to offer something different than the usual i5, i7, etc. Chips, we think they should make a complete change and move away from these numbers as a label. If a change is desired, then it should be well thought out.

Another option is to add a plus sign to the existing name to indicate the top models of that brand. For example, we could use Core i5 and Core i5+ to denote the fastest CPUs of this type. But it is also conceivable that we decide on Core 5 and Core Ultra 5 to designate the fastest models in this category. The exact designation will ultimately become clear when the time comes.

Source: TweakTown