AMD counters Intel with Ryzen AI HX: Strix Point APUs mark the entry into the new AI-focused branding strategy

AMD recently unveiled a new naming scheme for its upcoming Strix Point APUs reported @harukaze5719 on X, switching to the designation “Ryzen AI HX”. This new nomenclature, which is strongly reminiscent of Intel’s Core Ultra series, marks a clear move towards an AI-centric approach to mobile processors.

Strix Point APUs: Performance and AI in harmony

The Strix Point APUs, which are based on the Zen 5 architecture, offer up to 12 cores and 24 threads with clock speeds of up to 5.1 GHz. A powerful RDNA 3 iGPU is also integrated, offering up to 16 compute units for impressive graphics performance. Another important point is the XDNA 2 AI engine, which achieves up to 77 AI-TOPS (45 XDNA-TOPS) and thus accelerates AI applications and machine learning on the laptop.

First details of the ASUS Vivobook S 16 OLED

The ASUS Vivobook S 16 OLED is one of the first devices to be equipped with the new Ryzen AI 9 HX 170 processor. This 16-inch laptop has an OLED display with a resolution of 3.2K (3200×2000) and a refresh rate of 120 Hz, 32 GB LPDDR5X memory, 1 TB PCIe Gen4 SSD and a 75 Wh battery. In terms of connectivity, it offers comprehensive connectivity options, including USB 3.2 Gen 1 Type-C and Type-A, USB 4.0 Gen 3 Type-C, HDMI 2.1 and a micro SD card reader.

Seriously? AMD?

AMD Ryzen AI 9 HX 170https://t.co/FpAOLnG62h pic.twitter.com/fjHk53MeGC

— 포시포시 (@harukaze5719) May 7, 2024

Expectations and outlook

Prices for the ASUS Vivobook S 16 OLED are expected to be between 1000 and 2000 US dollars. With Computex 2024 coming up, we expect to see more details and launches from numerous laptop manufacturers who will be relying on AMD’s new Strix Point APUs. The new Ryzen AI HX branding marks an exciting inflection point in the mobile computing landscape and signals AMD’s commitment to delivering AI-powered solutions that deliver both performance and innovation.

Additional points:

• The new Ryzen AI HX nomenclature closely resembles Intel’s Core Ultra series, indicating intense competition in the high-end mobile processor space.
• The Strix Point APUs offer an impressive combination of CPU, GPU and AI performance that is ideal for demanding tasks such as gaming, content creation and machine learning.
• The ASUS Vivobook S 16 OLED is a promising first device to showcase the capabilities of Strix Point APUs.
• Computex 2024 is expected to bring more information and launches from various laptop manufacturers using Ryzen AI HX processors.

Conclusion:

The launch of AMD’s Ryzen AI HX series marks a significant step in the mobile processor space. With their focus on AI performance and the integration of the Zen 5 architecture and RDNA 3 graphics, the Strix Point APUs offer a promising package for gamers, creatives and professional users who want maximum performance and mobility.

Source: @harukaze5719, ASUS