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Intel announces major brand update: Meteor Lake is about to be launched and the Ultras are coming

Intel has indeed announced a major brand update for its Intel Core, Intel Evo and Intel vPro products. This update marks the beginning of a new era for these brands and is the biggest update in 15 years. The Intel Core brand has long been synonymous with high-performance processors for PCs and laptops. With the new brand update, Intel aims to create a clearer distinction between different processor performance and features. Intel is expected to introduce different sub-brands or labels to better communicate the performance and features of Intel Core processors. This will allow customers to more easily select the right processor for their specific needs.

Intel Evo is a brand that represents a specific class of high-quality laptops that offer optimized performance, long battery life, fast boot-up and a smooth user experience. With the brand update, Intel is expected to introduce new criteria and specifications that a laptop must meet in order to carry the Intel Evo logo. This will help consumers choose laptops with a guarantee of top performance and reliability.Intel vPro is a brand that focuses on the business-oriented features and security capabilities of Intel processors. The brand update is expected to introduce new enhancements and features for Intel vPro to meet the needs of businesses. This could include enhanced security features, remote management capabilities and other business features.

Intel has made a significant update to its client computing brand with the introduction of the new Intel® Core™ Ultra and Intel® Core™ processor brands. This new client branding launches with the upcoming Intel Meteor Lake processors. The introduction of the Intel® Core™ Ultra and Intel® Core™ processor brands marks a step forward in Intel’s product evolution, offering customers enhanced performance and features. The Ultra series aims to deliver ultimate performance for demanding applications and tasks, while the Core series offers a balanced combination of performance and efficiency.

The new processors are expected to leverage advanced technologies and architectures to further improve computing performance and power efficiency. Intel is striving to push the boundaries of performance while optimizing power consumption to deliver a best-in-class user experience. The introduction of the client branding update with Meteor Lake processors underscores Intel’s commitment to innovation and continuous improvement. Intel is committed to providing customers with the best solutions for their computing needs and positioning itself as a leader in the industry. With the introduction of the Intel® Core™ Ultra and Intel® Core™ processor brands, Intel is setting an important milestone in the evolution of client computing products and demonstrating the company’s continued commitment to improving the performance, efficiency and usability of its processors. Customers can look forward to future Intel Meteor Lake processors, which are expected to set new standards in computing performance.

“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with
products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product
strategies, we are introducing a branding structure that will help PC buyers better differentiate the best
of our latest technology and our mainstream offerings.”
Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales

 

About the branding update

The new client branding structure includes several notable updates. These include:

  • Introduction of the Intel Core Ultra processor brand for the most advanced client processors.
  • Simplification of the Intel Core processor brand for mainstream client offerings.
  • Moving to Intel 3/5/7/9 processor tiering, starting with Intel’s upcoming next-generation processors
  • Further development of the Intel Evo™ Edition platform brand for Evo-verified designs.
  • Introduction of Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems.

Meteor Lake marks an important milestone in Intel’s client processor roadmap. It is the first client processor based on the new Intel 4-processor chip. What makes Meteor Lake special is its chiplet design, which is enabled by advanced 3D packaging technology called Foveros. This technology enables improved power efficiency and graphics performance. Another notable feature of Meteor Lake is its dedicated AI engine called Intel® AI Boost.

This dedicated AI engine enables Intel client processors to handle advanced AI tasks, providing improved performance in AI-related applications. The introduction of the new brand structure is part of Intel’s strategic focus on future client technologies. These changes are designed to make it easier for customers to find the right client solutions from Intel’s broad range of partner products for their unique computing needs. At the same time, the company is emphasizing the importance of the established Intel Core brand, which has been a fixture in the PC industry for nearly two decades.

Intel Core processors have proven to be reliable and powerful solutions for PC users. By introducing Meteor Lake with itsnew chiplet design, AI engine and new brand structure, Intel is reaffirming its innovation and commitment to developing powerful and energy-efficient client processors for the future. These technologies provide users with improved performance and efficiency across a wide range of applications, including gaming, artificial intelligence, multimedia and more.

Intel Brand Update Press Deck_20230607pptx

 

Source: Intel

Kommentar

Lade neue Kommentare

Derfnam

Urgestein

7,517 Kommentare 2,029 Likes

Ich überlege noch, ob mir das eher wie die Stimme der Lehrerin bei den Peanuts vorkommt oder doch mehr wie Loriots sprechender Hund.
Egal. Ich hoffe sehr, das die Frickelecke sich ähnlich viel Mühe gegeben hat wie die Reklamekritzler, weil toll beworbener Mist eben solcher ist.

Antwort 2 Likes

S
SpiritWolf448

Veteran

120 Kommentare 31 Likes

Naja, so aus Sicht von Intel... warum die Frickelecke behelligen, solange sich der toll beworbene Mist gut genug verkauft? ;)

Antwort Gefällt mir

Gregor Kacknoob

Urgestein

524 Kommentare 442 Likes

Die Ultras kommen, ich schmeiß mich weg :D

Hoffentlich zieht AMD nach, dann sinds nicht mehr nur Fanboys, sondern so richtige Forenultras auf beiden Seiten ... in den Signaturen :)

Antwort 1 Like

Derfnam

Urgestein

7,517 Kommentare 2,029 Likes
8j0ern

Urgestein

2,411 Kommentare 753 Likes

Uh, das wird Fetzig !

Wenn es da Pyrotechniker gibt, die machen nicht nur eine Super BAM show, sondern auch Sicher für alle in der Nähe! ;)

Antwort Gefällt mir

e
eastcoast_pete

Urgestein

1,398 Kommentare 765 Likes

Außer wenn es ultra-mega® sein soll; danach ultra-giga® usw. Intel, you've seen it here first!

Antwort 1 Like

Derfnam

Urgestein

7,517 Kommentare 2,029 Likes

Haaach, immer dieses Scherze erklären...
Und die Kundinnenbindung?

Antwort 1 Like

v
vonXanten

Urgestein

801 Kommentare 334 Likes

Die haben einfach mal Flügel ohne den roten Stier aus der Dose... Farblich aber irgendwie auch wieder dabei..

Antwort Gefällt mir

Derfnam

Urgestein

7,517 Kommentare 2,029 Likes

Blaue Ersatzflüssigkeit nicht vergessen.
Kommen dann auch Ultraryzen?

Antwort Gefällt mir

8j0ern

Urgestein

2,411 Kommentare 753 Likes

Sie sind es schon, die Kunden*innen: AU

Antwort Gefällt mir

big-maec

Urgestein

794 Kommentare 461 Likes

Ultra Blau, klingt schon komisch. Hoffentlich wird das auch Ultra gut.

Antwort Gefällt mir

LurkingInShadows

Urgestein

1,345 Kommentare 549 Likes

egal, mit einem Wisch ist eh alles weg.

Antwort Gefällt mir

F
Furda

Urgestein

663 Kommentare 370 Likes

Eure Grafik mit dem links/rechts Slider ist irreführend, weil sie durch die Überdeckung suggeriert, dass z.B. ein i7 künftig i9 Core heissen wird, was aber nicht der Fall ist. Wenn dann sollten die beiden Bilder nacheinander gezeigt werden, aber nicht übereinander.

Ich dachte erst, verärgert, eben aufgrund Eures Bildes, dass Intel mit neuen Namen und höheren Zahlen ein inexistentes Update vortäuschen möchte. Erst die originalen Folien von Intel ganz unten im Artikel schaffen dann Klarheit, das 7 auch 7 bleibt (etc).

Antwort Gefällt mir

Tronado

Urgestein

3,653 Kommentare 1,916 Likes

Ich nenne meinen jetzt schon Core Hyper i9, das ist mehr als angemessen.
Egal wie die heißen, gut werden sie bestimmt.

Antwort Gefällt mir

R
Rubbelrudi

Mitglied

34 Kommentare 2 Likes

Wahrscheinlich wird der Unterschied zwischen einem Core und Core Ultra sein wie zwischen einem K und non K

Antwort Gefällt mir

Danke für die Spende



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About the author

Igor Wallossek

Editor-in-chief and name-giver of igor'sLAB as the content successor of Tom's Hardware Germany, whose license was returned in June 2019 in order to better meet the qualitative demands of web content and challenges of new media such as YouTube with its own channel.

Computer nerd since 1983, audio freak since 1979 and pretty much open to anything with a plug or battery for over 50 years.

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