Intel announces major brand update: Meteor Lake is about to be launched and the Ultras are coming

Intel has indeed announced a major brand update for its Intel Core, Intel Evo and Intel vPro products. This update marks the beginning of a new era for these brands and is the biggest update in 15 years. The Intel Core brand has long been synonymous with high-performance processors for PCs and laptops. With the new brand update, Intel aims to create a clearer distinction between different processor performance and features. Intel is expected to introduce different sub-brands or labels to better communicate the performance and features of Intel Core processors. This will allow customers to more easily select the right processor for their specific needs.

Intel Evo is a brand that represents a specific class of high-quality laptops that offer optimized performance, long battery life, fast boot-up and a smooth user experience. With the brand update, Intel is expected to introduce new criteria and specifications that a laptop must meet in order to carry the Intel Evo logo. This will help consumers choose laptops with a guarantee of top performance and reliability.Intel vPro is a brand that focuses on the business-oriented features and security capabilities of Intel processors. The brand update is expected to introduce new enhancements and features for Intel vPro to meet the needs of businesses. This could include enhanced security features, remote management capabilities and other business features.

Intel has made a significant update to its client computing brand with the introduction of the new Intel® Core™ Ultra and Intel® Core™ processor brands. This new client branding launches with the upcoming Intel Meteor Lake processors. The introduction of the Intel® Core™ Ultra and Intel® Core™ processor brands marks a step forward in Intel’s product evolution, offering customers enhanced performance and features. The Ultra series aims to deliver ultimate performance for demanding applications and tasks, while the Core series offers a balanced combination of performance and efficiency.

The new processors are expected to leverage advanced technologies and architectures to further improve computing performance and power efficiency. Intel is striving to push the boundaries of performance while optimizing power consumption to deliver a best-in-class user experience. The introduction of the client branding update with Meteor Lake processors underscores Intel’s commitment to innovation and continuous improvement. Intel is committed to providing customers with the best solutions for their computing needs and positioning itself as a leader in the industry. With the introduction of the Intel® Core™ Ultra and Intel® Core™ processor brands, Intel is setting an important milestone in the evolution of client computing products and demonstrating the company’s continued commitment to improving the performance, efficiency and usability of its processors. Customers can look forward to future Intel Meteor Lake processors, which are expected to set new standards in computing performance.

About the branding update

The new client branding structure includes several notable updates. These include:

• Introduction of the Intel Core Ultra processor brand for the most advanced client processors.
• Simplification of the Intel Core processor brand for mainstream client offerings.
• Moving to Intel 3/5/7/9 processor tiering, starting with Intel’s upcoming next-generation processors
• Further development of the Intel Evo™ Edition platform brand for Evo-verified designs.
• Introduction of Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems.

Meteor Lake marks an important milestone in Intel’s client processor roadmap. It is the first client processor based on the new Intel 4-processor chip. What makes Meteor Lake special is its chiplet design, which is enabled by advanced 3D packaging technology called Foveros. This technology enables improved power efficiency and graphics performance. Another notable feature of Meteor Lake is its dedicated AI engine called Intel® AI Boost.

This dedicated AI engine enables Intel client processors to handle advanced AI tasks, providing improved performance in AI-related applications. The introduction of the new brand structure is part of Intel’s strategic focus on future client technologies. These changes are designed to make it easier for customers to find the right client solutions from Intel’s broad range of partner products for their unique computing needs. At the same time, the company is emphasizing the importance of the established Intel Core brand, which has been a fixture in the PC industry for nearly two decades.

Intel Core processors have proven to be reliable and powerful solutions for PC users. By introducing Meteor Lake with itsnew chiplet design, AI engine and new brand structure, Intel is reaffirming its innovation and commitment to developing powerful and energy-efficient client processors for the future. These technologies provide users with improved performance and efficiency across a wide range of applications, including gaming, artificial intelligence, multimedia and more.

Intel Brand Update Press Deck_20230607pptx

 

Source: Intel