As you know, in June 2019 we renamed and repositioned this site after we had returned the license for Tom's Hardware Germany after a long consideration. In December 2019, the .de domain was followed by the second step of localization (and self-discovery), which is simply due to the algorithms of the friend Google, which also expects a suitable domain for German content. However, it is striking to see that even today just over 20% of the total reach is still accounted for by the two old domains tomshw.de and igorslab.media.
I am quite honest about this, which is quite annoying from two respects. First, I have to manage three domains for this, which makes a permanent forwarding unworkable, as well as paying these domains of course. And secondly, it is precisely this 20% that is missing from third-party reach determination, because Google Analytics, Similarweb & Co. unfortunately, these figures do not see. Finally, I can't always send every partner the top-down logs of all three domains from their own cloudflare logs to document real-world ranges.
What is pleasing is the fact that we have been able to maintain the ranges constant since last year and even to expand them slightly. After a longer analysis of our visitor numbers and the country and country I had decided to offer the articles in English retroactively from 2017. The most important things, such as I translate launch articles myself, smaller things like news or hands-on reviews are translated and synchronized by Lingotek.
After all, visitors from the English-speaking area account for more than 20% of the total range, in addition to approx. 14% from Eastern Europe (Russian Federation, Ukraine). The latter, by the way, led me last week to take a similar approach to translations. Important things are translated by myself, the rest comes from Lingotek. The whole thing can be easily switched via menu entry in the top menu. In the end, these two second languages are also a kind of thanks to all the readers who are weighted to me outside the German-speaking area.
So please, if you haven't done it yet: customize bookmarks, because at some point we'll turn off the old domains for good. 🙂