Summer hole, troll attempt or truth after all? NVIDIA is said to be putting draconian pressure on its most loyal partners to thwart a collaboration with Intel for the release of their upcoming next-gen GPU! A so-called disclosure video from Russian broadcaster PRO Hi-Tech is said to bring to light the dark machinations of the graphics card giant. In a dramatically written revelation, PRO Hi-Tech claims that NVIDIA is using ruthless methods to force its loyal partners to reject any alliances with Intel regarding the next generation of their graphics cards. A real war of the giants in the heart of the high-tech industry? We can be curious to see if this “revelation” is not just filler in the sour pickle time.
The supposedly explosive information indicates that NVIDIA is seemingly once again going all out to maintain its technological edge by bringing its partners to their knees. This unprecedented tactic is meant to ensure that no other manufacturer has a chance to enter the fierce competition.And let’s remember, NVIDIA launched a program called GeForce Partner Program (GPP) in 2018. This program was focused on building strong relationships with its hardware partners to better promote the GeForce brand and related technologies. However, the initiative faced controversy and was eventually withdrawn.
At the time, the main criticism was that NVIDIA could pressure its partners to exclusively promote NVIDIA products and forgo selling competing products such as AMD Radeon GPUs. Such an approach could limit consumer choice and be anti-competitive. NVIDIA stated at the time that the program was misunderstood and emphasized that it was never about preventing the distribution of AMD products or disrupting competition. The company reiterated its commitment to an open gaming ecosystem and fair competition in the GPU space.
But why would NVIDIA act aggressively in the first place? Intel, at least, has only recently begun to instigate a change in the standalone GPU market with its Arc Alchemist series. While Intel’s gaming offerings may not be able to compete with the RDNA3/ADA lines, Intel GPUs certainly offer other benefits, including powerful encoding and up to 16GB of VRAM. Unfortunately, new brands carrying Intel GPUs are scarce, and the presence of established brands ASUS, MSI and Gigabyte is also limited.
The controversial unveiling has, at the very least, led to discussion once again. Are the days of free partnerships and fair competition really over? As tempers flare and controversy rages, one question remains: Will the truth come to light? Or was it just a Russian disinformation bubble after all? Let’s take a more relaxed view: In the meantime, there is also a more elegant way to “cheat” safely as an NVIDIA partner.
Colorful has simply created a sub-brand and Sparkle, as a former NVIDIA partner, is also back on the market. And the fact that Sapphire, as an independent, AMD-exclusive company, sits in PC Partner’s factories (Zotac, Manli, Inno3D) purely by chance, doesn’t need to be discussed either. The reference cards from AMD have to come from somewhere without Jensen getting angry…
Source: PRO Hi-Tech via VideoCardz
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