AMD has finally made its decision: The Radeon RX 9070 series with RDNA 4 architecture will be launched at the beginning of March. This was confirmed by CEO Lisa Su during the latest quarterly results presentation. AMD is thus continuing its strategy of focusing primarily on the mass market with the new generation – precisely the segment in which Nvidia recently acted rather timidly with its RTX 40 cards.
Event at the end of February, sales launch in March
The timetable for RDNA 4 has now apparently been set. A separate launch event is to take place in February, at which AMD intends to officially present the Radeon RX 9070 XT and RX 9070. The market launch of the first models is then scheduled for the beginning of March. Interestingly, it was originally speculated that AMD would only react after the release of the next Nvidia generation. Instead, the whole thing is now being brought forward a little – presumably to avoid finding themselves in a situation like the RDNA 3 launch, when the momentum tended to tilt towards the competition.

More ray tracing power and AI upscaling
In terms of technology, RDNA 4 promises better ray tracing performance in particular, a weak point of previous Radeon generations. AMD is also introducing a new AI-supported upscaling technology, which is presumably intended as a counterpart to Nvidia’s DLSS 3.5. The aim is to make 4K gaming more attractive in the mainstream segment – even if it remains to be seen how efficiently this solution really works in practice. Another detail from the earnings call speech: the new generation is to go on sale in “high quantities”. A clear jab at Nvidia, which has repeatedly struggled with supply bottlenecks with its RTX 40 GPUs – especially in the upper segment. The fact that the launch will nevertheless start with high demand should be a given.
What is still missing: Concrete prices and benchmarks
What AMD has left open so far are official prices and real performance values. The latest rumors suggest that the RX 9070 XT could be on a par with the RTX 4080, but with a significantly lower price tag. Whether this turns out to be true remains to be seen. It will also be interesting to see whether AMD has learned from past driver problems this time – after all, this was a major issue at the launch of RDNA 3. In any case, it should remain interesting in the coming weeks. Nvidia is unlikely to give in without a fight, and Intel could soon follow suit with new Arc GPUs. So the GPU market is still on the move – and that’s a good thing.
Source: WccfTech
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