AMD has officially announced that the new generation of RDNA 4 graphics processors will be launched in early 2025. These new GPUs will be released as the Radeon RX 8000 series, with a possible change to the naming scheme. According to AMD CEO Lisa Su, the new models will be equipped with improved ray tracing functions and enhanced AI capabilities. The announcement was made as part of the quarterly results presentation for the third quarter of 2024. The first details of the two RDNA 4 chips, Navi 48 and Navi 44, were also revealed. Both models will be based on the latest GDDR6 memory and offer transfer rates of up to 20 Gbps. According to AMD, the GPUs will be released in several variants (SKUs) in order to cover a broad user base.
Technological innovations
According to AMD, the RDNA 4 architecture will improve two central functions in particular: Ray tracing and AI-supported image processing. This follows the trend that AMD has already adopted in the development of the SoC for the PlayStation 5 Pro. In this context, a first insight into the new functions has already been offered, including the PSSR AI upscaling technology. The integration of PSSR technology and other optimizations should improve visual quality even without a significant increase in hardware requirements. Until now, AMD has used conventional methods for image scaling in its previous RDNA architectures. In contrast to competitors such as NVIDIA and Intel, which rely on dedicated AI cores, AMD does not use special tensor cores in its current FSR technology. Instead, software solutions are used to improve the image. With RDNA 4, however, AMD will offer its own AI-based solutions, which should enable stable and higher-quality image scaling. This will be implemented through the new Fluid Motion Frames and improved FSR models that rely on AI.
Market positioning and competitive situation
With the introduction of the RDNA 4 series, AMD plans to position itself in both the enthusiast and mainstream segments. The Navi 48 chips target high-end users, while the Navi 44 models are aimed at mainstream users. With improved ray tracing and AI performance, the new GPUs will compete with NVIDIA’s upcoming Blackwell “RTX 50” series and Intel’s Arc Battlemage GPUs. Intel’s Arc series is aimed in particular at the mainstream and high-end segment and is therefore a direct competitor to the Navi 44 series. NVIDIA, on the other hand, is primarily targeting high-end users, but could respond to the competition by adjusting prices or introducing mid-range solutions more quickly.
Outlook
The introduction of the RDNA 4 series marks the next step in AMD’s GPU development and offers an alternative for users who need powerful graphics options, especially for areas such as gaming, image editing and video processing. The exact performance specifications of the new chips are not expected to be revealed until the market launch in 2025. AMD’s strategy is expected to be to appeal to a broad user base, targeting both enthusiasts and mid-range users. With the planned improvements in ray tracing and AI-supported image scaling, the RDNA 4 series will not only be relevant for gamers, but also for professional applications such as video editing or machine learning. It remains to be seen how the competition will react to the market entry of the new AMD GPUs and what pricing policy AMD will choose to position its new products.
Source: AMD
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